What is ALOV?
ALOV is a contemporary fashion line representing ethnic diversity and integrating traditional Azerbaijani ornaments into fashionable clothing. We are all about curiosity, exploration and having the desire to stand out. ALOV will drag you into the world of an eastern culture, full of bright colors and emotions.
Our very first collection is based on pomegranates. We drew our inspiration from Azerbaijani pomegranates and their meaning to the country. The history of Azerbaijan is connected with cultivating pomegranates, which extends deep into the centuries. 'Nar' which is the name for pomegranate in Azerbaijan is considered to be one of the national symbols of the country-the sole country where absolutely all grades of pomegranates grow.